Imagine a World Where Advertising Isn't Just Seen—It's Experienced

Today, we stand at a critical juncture in retail and consumer interaction, with brands facing the challenge of not only capturing attention but holding it. In this new reality, Interactive Out of Home (IOOH) advertising is a beacon of innovation—turning passive viewing into active engagement and transforming the way brands connect with audiences across various environments.

Fueled by advancements in digital technology, IOOH ads break the traditional mold by integrating augmented reality (AR), virtual reality (VR), and touch-responsive elements. These formats invite consumers into a narrative crafted just for them in the places where they commute, shop, and socialize.

The Value of IOOH Ads in Modern Advertising

IOOH ads leverage digital technology to engage audiences during crucial "dwell moments"—those short periods when people are waiting at gas stations or riding in rideshares. These moments present unique opportunities to capture undivided attention.

• High Favorability: 73% of consumers view digital out-of-home (DOOH) ads favorably, compared to social (48%) and online ads (37%).

• Action-Oriented Audiences: 76% of people who have seen a DOOH advertisement report taking action afterward, such as visiting a website or making a purchase.

• Mobile Amplification: 74% of consumers use their mobile devices to take further action after seeing a DOOH ad.

5 Industry Use Cases for IOOH

1. E-commerce: The Augmented Reality Shopping Spree

The Solution: Utilizing AR, IOOH ads in airport lounges transform into virtual fitting rooms. Travelers can try on digital versions of outfits and accessories. A scan-to-buy feature lets them order directly for hotel delivery or in-store pickup at their destination.

• Engagement: AR offers a personalized experience far from the physical store.

• Instant Gratification: Integrated purchase flows accelerate the buying process.

Example: "Build Your Own Bowl" Campaign

2. QSR: The Topping Catch Challenge

The Solution: At touch-enabled bus stop screens, a playful game invites commuters to "catch" falling toppings on a digital pizza. Successful players earn an exclusive coupon or free delivery via a QR code scan.

• Direct Incentivization: Offers tangible rewards that boost immediate purchase intent.

• Data Insights: Gathers valuable data on preferred toppings and interaction rates.

Example: Uber Eats "Catch Deliveries" Playable

3. Mobile Gaming: Skyline Shooter Challenge

The Solution: In rideshares, interactive screens transform into portals where passengers play basketball mini-games inspired by the mobile app. High scores unlock in-game currency, promoting immediate downloads.

• Immersive Experience: Captivating hands-on gaming during the ride.

• Contextual Relevance: Skylines incorporate city-specific landmarks to enhance local connection.

Example: "Angel Reese Supershot" Game

4. Food Delivery: The Delivery Dash Challenge

The Solution: Passengers try to deliver as many meals as possible in a timed mini-game. Winners receive discounts on their next order, highlighting the app’s speed and efficiency.

Example: Starbucks "Urban Adventure" Playable

5. Streaming: Interactive Premiere Countdown

The Solution: At gas stations, touchscreens host trivia based on the service’s library. Correct answers reduce the premiere countdown and unlock free trial subscriptions.

Example: "Hot & Fresh" Choice Playable

The Future of Digital Advertising

In a market where consumers scroll past static ads, the dynamic nature of IOOH drives memorable interactions. This transformation in digital out-of-home advertising actively engages audiences in measurable ways.

Partner with CRAFTSMAN+ to leverage our collaboration with Octopus Interactive and T-Mobile. We create compelling mini-games for the largest network of interactive video screens inside Uber and Lyft vehicles, reaching 5 million unique riders per month.

Work with CRAFTSMAN+ Today