Blog Post by Craftsman+
11/21/235 min read
PLAYABLE ADS: WHAT ARE THEY AND WHY THEY MATTER
In the ever-evolving landscape of digital advertising, finding innovative ways to engage audiences and leave a lasting ...
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10/9/231 min read
CRAFTSMAN+ Bolsters Team in Q4 with the Appointment of President, Director of Customer Success, and Director of FP&A
New York, NY- October 06, 2023 CRAFTSMAN+, a global leader in creative ad technology, today announced the appointment ...
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10/4/233 min read
The Future of Ad Creatives: How AI and AR Are Changing the Marketing Landscape
Over the past few years, marketing and advertising have undergone a significant transformation, thanks to the emergence ...
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10/3/235 min read
WHAT IS TIME TO INSTALL AND HOW IT CAN HELP TO OPTIMIZE YOUR ADVERTISING CREATIVE STRATEGY?
In the fast-paced world of digital advertising, every second counts. Marketers are constantly looking for ways to ...
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09/8/235 min read
OPTIMIZE YOUR CREATIVE PROCESS WITH CRAFTSMAN+ BEST PRACTICES
Creative agencies are the driving force behind captivating and effective creative advertising campaigns. But how can ...
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07/18/23< 1 min read
HOW TO WIN WITH PLAYABLES
Now, more than ever, brands are searching for different ways to reach their audience on another level– and they are ...
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06/21/232 min read
The Advantages of an Integrated Playable Ad Platform
Playable ads are a powerful tool for advertisers, providing users with an interactive experience within the ad itself. ...
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06/2/236 min read
Interactive Advertising Redefined: How Playable Ads Benefit Brands
The increase in mobile device usage, with US adults now spending over 4 hours a day on their smartphones and tablets, ...
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05/17/234 min read
FROM SELFIE TO SALES: THE SURPRISING IMPACT OF UGC ON CONSUMER BEHAVIOR
As social media evolves, so too do consumer priorities– relying on user reviews, rather than advertising, to determine ...
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04/20/232 min read
Unlock the Power of UGC and Playable Ads: The Ultimate Combination
You may have heard us mention User-Generated Content (UGC) and playable ads a few times. Honestly, we can’t stop ...
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