Blog Post by Craftsman+
02/6/246 min read
UNLOCKING WINNING CREATIVES WITH AB TESTING
For brands, taking the time to identify winning creatives via regular A/B testing creatives is a key lever of digital ...
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01/31/246 min read
Best Practices for Creating and Implementing Effective Playable Ads
In today’s crowded omnichannel marketplace, ad fatigue is on the rise. In fact, two-thirds of consumers (66%) wish they ...
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01/19/2410 min read
WHAT TO LOOK FOR IN 2024: CRAFTSMAN+ PREDICTS
NAVIGATING THE FUTURE OF ADVERTISING As we step into the advertising realm of 2024, the landscape is evolving at an ...
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12/5/232 min read
WHY GAMING APPEALS TO OUR PSYCHOLOGY
Video games have become a global phenomenon, captivating millions of players across the world. Beyond their ...
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11/21/235 min read
PLAYABLE ADS: WHAT ARE THEY AND WHY THEY MATTER
In the ever-evolving landscape of digital advertising, finding innovative ways to engage audiences and leave a lasting ...
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10/9/231 min read
CRAFTSMAN+ Bolsters Team in Q4 with the Appointment of President, Director of Customer Success, and Director of FP&A
New York, NY- October 06, 2023 CRAFTSMAN+, a global leader in creative ad technology, today announced the appointment ...
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10/4/233 min read
The Future of Ad Creatives: How AI and AR Are Changing the Marketing Landscape
Over the past few years, marketing and advertising have undergone a significant transformation, thanks to the emergence ...
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10/3/235 min read
WHAT IS TIME TO INSTALL AND HOW IT CAN HELP TO OPTIMIZE YOUR ADVERTISING CREATIVE STRATEGY?
In the fast-paced world of digital advertising, every second counts. Marketers are constantly looking for ways to ...
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09/8/235 min read
OPTIMIZE YOUR CREATIVE PROCESS WITH CRAFTSMAN+ BEST PRACTICES
Creative agencies are the driving force behind captivating and effective creative advertising campaigns. But how can ...
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07/18/23< 1 min read
HOW TO WIN WITH PLAYABLES
Now, more than ever, brands are searching for different ways to reach their audience on another level– and they are ...
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