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5 Ways In-House Playable Tech Can Boost Your App Strategy

As an app marketer, you know how tough it is to stand out in today's crowded and highly competitive app market. With millions of apps available, attracting and retaining users can feel like an uphill battle. And, let's not even get started on the time and resources that go into developing and launching a new app concept.

But, what if I told you there's a way to make your app stand out and bring in those high-value users? Enter: playable ads. You might associate them with the gaming industry, but playables offer so much more to mobile app marketers. By giving users an interactive preview of your app before they download, you can increase engagement and interest, leading to higher conversion rates, lower acquisition costs, and better retention.

And it doesn't stop there. Playables can help you throughout the customer lifecycle, from promoting your app, testing concepts and features, to boosting in-app purchases and even gathering valuable data.

Here are five ways playables can help your app business:

1. Promotion: Playable ads can promote your new or existing app with higher click-through rates and conversion rates compared to traditional static ads.

2. Testing: Playables let you test your app concepts, features, and designs before investing too much time and resources into development.

3. Retention: Targeting existing users with re-engagement playables can help keep them coming back to your app, leading to lower uninstall rates and higher lifetime value.

4. In-App Purchases: Preview in-app purchases with playables and even gamify the experience by creating a mini-game within the ad.

5. Data Collection: Playables are rich in data, and this engagement data can inform everything from creative production to campaign optimization and feature development.

Playables are a must-consider for app marketers. With Craftsman Studio, creating impactful playable strategies is now accessible and scalable for teams of all sizes. Are you ready to take your app strategy to the next level with playables? Give us a shout, we'd love to chat!