Blog Post by Craftsman+
09/4/255 min read
49% of Success Rides on Creative: Here’s How to Own It Before Your Competitors Do
The second half of 2025 is shaping up to be a turning point for creative. Costs are up, AI is everywhere, and fatigue ...
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08/28/256 min read
Fantasy Football for Marketers: Draft Your 2025 Growth Team
It’s that time of year again. The 2025 NFL season kicks off on Thursday, September 4, with the defending champs, the ...
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08/27/253 min read
CRAFTSMAN+ Ranks No. 2476 on the 2025 Inc. 5000
CRAFTSMAN+ Ranks No. 2476 on the 2025 Inc. 5000 List of America’s Fastest-Growing Private Companies
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08/7/255 min read
Summer Essentials for Interactive Ads
It’s a scorcher out there: AI is rewriting the rules. Mobile behavior is more chaotic than ever. And short-form video ...
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07/30/254 min read
6 H1 2025 Trends to Watch from Industry Leaders
The first half of 2025 was anything but a slow rollout. From surging UA costs to creative fatigue and shifting consumer ...
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07/22/256 min read
What Digital Marketers Can Learn From Pop Mart’s Labubu Craze
How a weird little toy became a $1.8B marketing masterclass You’ve probably seen it by now: the slightly unsettling, ...
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07/15/253 min read
What We Learned from 200+ Top New Playable Ads in Q1 2025
If you’re in mobile gaming, you already know how important creative is. But with thousands of new playables hitting the ...
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07/15/255 min read
Craft Class: Jess Jackson on Authentic Leadership and Building Culture Across Continents
Craft Class: Stories of Creativity and Innovation Welcome to Craft Class, where we spotlight the creative thinkers and ...
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06/17/256 min read
is AI a Creative Threat? Let's Investigate.
It seems like every day there are new headlines about AI. On social media I've recently seen Ghibli-style art and ...
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06/5/254 min read
The Marketing Trends That Matter in 2025
Earlier this year at POSSIBLE 2025, some of the brightest minds in marketing, media, and technology came together to ...
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