Blog Post by Craftsman+
01/31/246 min read
Best Practices for Creating and Implementing Effective Playable Ads
In today’s crowded omnichannel marketplace, ad fatigue is on the rise. In fact, two-thirds of consumers (66%) wish they ...
Start Reading
01/19/2410 min read
WHAT TO LOOK FOR IN 2024: CRAFTSMAN+ PREDICTS
NAVIGATING THE FUTURE OF ADVERTISING As we step into the advertising realm of 2024, the landscape is evolving at an ...
Start Reading
12/5/232 min read
WHY GAMING APPEALS TO OUR PSYCHOLOGY
Video games have become a global phenomenon, captivating millions of players across the world. Beyond their ...
Start Reading
11/21/235 min read
PLAYABLE ADS: WHAT ARE THEY AND WHY THEY MATTER
In the ever-evolving landscape of digital advertising, finding innovative ways to engage audiences and leave a lasting ...
Start Reading
10/9/231 min read
CRAFTSMAN+ Bolsters Team in Q4 with the Appointment of President, Director of Customer Success, and Director of FP&A
New York, NY- October 06, 2023 CRAFTSMAN+, a global leader in creative ad technology, today announced the appointment ...
Start Reading
10/4/233 min read
The Future of Ad Creatives: How AI and AR Are Changing the Marketing Landscape
Over the past few years, marketing and advertising have undergone a significant transformation, thanks to the emergence ...
Start Reading
10/3/235 min read
WHAT IS TIME TO INSTALL AND HOW IT CAN HELP TO OPTIMIZE YOUR ADVERTISING CREATIVE STRATEGY?
In the fast-paced world of digital advertising, every second counts. Marketers are constantly looking for ways to ...
Start Reading
09/8/235 min read
OPTIMIZE YOUR CREATIVE PROCESS WITH CRAFTSMAN+ BEST PRACTICES
Creative agencies are the driving force behind captivating and effective creative advertising campaigns. But how can ...
Start Reading
07/18/23< 1 min read
HOW TO WIN WITH PLAYABLES
Now, more than ever, brands are searching for different ways to reach their audience on another level– and they are ...
Start Reading
06/21/232 min read
The Advantages of an Integrated Playable Ad Platform
Playable ads are a powerful tool for advertisers, providing users with an interactive experience within the ad itself. ...
Start Reading