UNLOCKING WINNING CREATIVES WITH AB TESTING
For brands, taking the time to identify winning creatives via regular A/B testing creatives is a key lever of digital ...
Best Practices for Creating and Implementing Effective Playable Ads
In today’s crowded omnichannel marketplace, ad fatigue is on the rise. In fact, two-thirds of consumers (66%) wish they ...
WHAT TO LOOK FOR IN 2024: CRAFTSMAN+ PREDICTS
NAVIGATING THE FUTURE OF ADVERTISING As we step into the advertising realm of 2024, the landscape is evolving at an ...
WHAT IS TIME TO INSTALL AND HOW IT CAN HELP TO OPTIMIZE YOUR ADVERTISING CREATIVE STRATEGY?
In the fast-paced world of digital advertising, every second counts. Marketers are constantly looking for ways to ...