How to Boost Your Brand with User-Generated Content
User-generated content (UGC) is not just a marketing buzzword—it’s a powerful tool for enhancing authenticity and ...
Key Mobile Gaming Trends and Ad Strategies for 2024
After a few challenging years in the mobile gaming industry, during which the economy dipped after the engagement and ...
The Power of Creative Testing
Rigorous testing of ad creatives is not just a good practice; it's vital to elevating your mobile ad campaigns to new ...
Future-Proof Your Mobile Marketing: Insights from MAU 2024
As always, the mobile marketing landscape is constantly evolving to keep up with changing technology and consumer ...
The Crucial Role of Creatives in Today's Mobile Landscape
The business of mobile advertising has changed dramatically since the birth of the app store in 2008. Thanks to ...
Bridging Worlds: The Benefits of Console and PC Game Promotion in Mobile Apps
In an era when mobile screens are often the first and last thing people see everyday, advertising in-app has become a ...
Real Voices, Real Impact: UGC Success Stories in Mobile Gaming
User-generated content (UGC) is fast-becoming a key creative strategy for brands seeking to drive positive brand ...
UNLOCKING WINNING CREATIVES WITH AB TESTING
For brands, taking the time to identify winning creatives via regular A/B testing creatives is a key lever of digital ...
Best Practices for Creating and Implementing Effective Playable Ads
In today’s crowded omnichannel marketplace, ad fatigue is on the rise. In fact, two-thirds of consumers (66%) wish they ...
WHAT TO LOOK FOR IN 2024: CRAFTSMAN+ PREDICTS
NAVIGATING THE FUTURE OF ADVERTISING As we step into the advertising realm of 2024, the landscape is evolving at an ...