Unlocking the Power of Play: HTML5 and Video-Based Playable Ads
Did you know there is more than one type of playable ad? Among playable ads, there are two primary formats: HTML5 ...
Game On: Engaging Audiences and Building Brand Loyalty with Gamification
Who doesn’t love playing games? Whether it’s entering an exclusive giveaway or tapping through a playable ad, ...
CRAFTSMAN+ Ranks No. 90 on Inc. Magazine’s List of the Southeast Region’s Fastest-Growing Private Companies
Companies on the 2024 Inc. 5000 Regionals: Southeast list had an average growth of 166.43 precent.
Real Voices, Real Impact: UGC Success Stories in Mobile Gaming
User-generated content (UGC) is fast-becoming a key creative strategy for brands seeking to drive positive brand ...
Craftsman+ Announces New VP of Sales to Accelerate Growth & Build Momentum for Creative Ad Platform Leader
Armando Osuna joins to help accelerate growth and continue building momentum for creative ad technology leader NEW ...
CRAFTSMAN+ Launches CANVAS: A Game-Changer in Ad Creative Automation
NEW YORK, Feb. 13, 2024 -- CRAFTSMAN+, a leading creative technology company, today announced the launch of CANVAS, a ...
UNLOCKING WINNING CREATIVES WITH AB TESTING
For brands, taking the time to identify winning creatives via regular A/B testing creatives is a key lever of digital ...
Best Practices for Creating and Implementing Effective Playable Ads
In today’s crowded omnichannel marketplace, ad fatigue is on the rise. In fact, two-thirds of consumers (66%) wish they ...
WHAT TO LOOK FOR IN 2024: CRAFTSMAN+ PREDICTS
NAVIGATING THE FUTURE OF ADVERTISING As we step into the advertising realm of 2024, the landscape is evolving at an ...
WHY GAMING APPEALS TO OUR PSYCHOLOGY
Video games have become a global phenomenon, captivating millions of players across the world. Beyond their ...