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Craftsman+ Blog

11/6/245 min read

5 Essential Strategies for Crafting Ads for Millennials

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10/15/246 min read

5 Secrets to Winning Q4 Holiday Creatives

As we approach the holiday season, brands are gearing up for one of the most crucial periods in the retail calendar. ...
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10/7/246 min read

Gamification: Engaging All Learning Types in Advertising

In an era where attention spans are dwindling and competition for consumer engagement is fierce, gamification is a ...
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09/24/245 min read

5 Ways to Gamify Your Ads

In today's crowded marketplace, capturing the attention of consumers is more challenging than ever. Traditional ...
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09/18/244 min read

Josh Chandley

CRAFTSMAN MASTER is an interview series that showcases the expertise and insights from the mobile app industry's elite. ...
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08/14/245 min read

AI vs. Human Creativity: Navigating the Future of Advertising

AI's role in advertising has been a hot topic, with many major brands adopting AI-powered creative generation platforms ...
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08/7/245 min read

5 WAYS TO ENGAGE GEN Z WITH INTERACTIVE ADS

Born between 1997 and 2012, Generation Z is rapidly becoming a dominant force in the consumer market. As digital ...
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07/30/246 min read

TOP 5 PLAYABLE GAME MECHANICS

In today's crowded marketplace, capturing and retaining user attention has become increasingly challenging. Enter a ...
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06/4/245 min read

Key Mobile Gaming Trends and Ad Strategies for 2024

After a few challenging years in the mobile gaming industry, during which the economy dipped after the engagement and ...
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03/26/246 min read

Bridging Worlds: The Benefits of Console and PC Game Promotion in Mobile Apps

In an era when mobile screens are often the first and last thing people see everyday, advertising in-app has become a ...
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