Interactive Advertising Redefined: How Playable Ads Benefit Brands
The increase in mobile device usage, with US adults now spending over 4 hours a day on their smartphones and tablets, ...
FROM SELFIE TO SALES: THE SURPRISING IMPACT OF UGC ON CONSUMER BEHAVIOR
As social media evolves, so too do consumer priorities– relying on user reviews, rather than advertising, to determine ...
Unlock the Power of UGC and Playable Ads: The Ultimate Combination
You may have heard us mention User-Generated Content (UGC) and playable ads a few times. Honestly, we can’t stop ...
5 Creative Ways Travel Apps Can Drive User Engagement
Travel apps have become essential to modern-day traveling, offering convenient ways to book flights and hotels, plan ...
Top App Store Optimization Best Practices for 2023
In today's competitive app market, mobile marketers must improve their app's visibility to drive more downloads.
5 Ways In-House Playable Tech Can Boost Your App Strategy
As an app marketer, you know how tough it is to stand out in today's crowded and highly competitive app market. With ...
WHY REWARDED VIDEO IS THE NEXT WAY TO ADVERTISE
Imagine someone is on their lunch break, so they grab their phone to play one of their favorite mobile games. They’re ...
7 Tips for Building Winning Playable Ads
People love engaging with each other on the internet, and now, they can even engage with their favorite brands. Think ...
The Rise of User-Generated Content (UGC): Top Trends and Insights
Have you ever been scrolling through social media, saw someone using a product, and thought, “Omg, I need that!” You’re ...