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Craftsman+ Blog
’Tis the Season to Convert: Creative Strategies for Q4
How to Lose a User in 10 Days (and How to Win Them Back with Creative That Connects)
Click, Convert, Repeat: How to Win with App-to-Web Campaigns
49% of Success Rides on Creative: Here’s How to Own It Before Your Competitors Do
Fantasy Football for Marketers: Draft Your 2025 Growth Team
CRAFTSMAN+ Ranks No. 2476 on the 2025 Inc. 5000
Summer Essentials for Interactive Ads
6 H1 2025 Trends to Watch from Industry Leaders
What Digital Marketers Can Learn From Pop Mart’s Labubu Craze
What We Learned from 200+ Top New Playable Ads in Q1 2025
Craft Class: Jess Jackson on Authentic Leadership and Building Culture Across Continents
is AI a Creative Threat? Let's Investigate.
The Marketing Trends That Matter in 2025
First-Timer’s Guide to Cannes Lions: How to Navigate, Network & Not Burn Out
Your Go-To Guide to MAU Vegas 2025
AI for Content Creation
The Thrilling World of Out-of-Home Ads
The Art and Science of Playable Ads
How to Spark Creativity with AI
Unlocking Gen Z: Ad Strategies for the Most Lucrative Generation Yet
The Science of High-Performing Video Ads: Data-Backed Tips for 2025 Campaign Success
The Creative Pitfalls Hurting Your Campaigns—and How to Avoid Them
Transforming Dwell Moments into Game-Changing Advertising Opportunities
Unlocking the Potential of Interactive Ads for QSR Brands
Why End Cards are a Winning Strategy for Your Digital Ads
CRAFTSMAN+ Ranked on the 2024 Deloitte Technology Fast 500™
Breaking Barriers: The Case for Gender Parity in Advertising
Why Creative Diversification is Critical for Q5
5 Essential Strategies for Crafting Ads for Millennials
Craft Class: Senior Producer, Max Berger, on the Craft and Production of Digital Ads
5 Secrets to Winning Q4 Holiday Creatives
Unlocking Growth: Insights from Dataseat's Mark Menery
Gamification: Engaging All Learning Types in Advertising
5 Ways to Gamify Your Ads
Josh Chandley
5 Essential Elements for Crafting High-Performing Mobile Ads
Building Bridges: The Role of Partnerships in Achieving Goals
Craft Class: CCO, Doug Manson, and the Art of Storytelling in Interactive Advertising
AI vs. Human Creativity: Navigating the Future of Advertising
CRAFTSMAN+ Ranks No. 1520 on the 2024 Inc. 5000
5 WAYS TO ENGAGE GEN Z WITH INTERACTIVE ADS
TOP 5 PLAYABLE GAME MECHANICS
Crafting Inclusive Ads: A Powerful Strategy for Brand Success
Playing Fair: Navigating the Ethics of Gamification
TRANSFORMING ENGAGEMENT WITH SHOPPABLE ADS
From Boomers to Gen Z: Crafting Ads That Speak Across Ages
5 Ways to Harness In-Store Media for Retail Growth
How to Boost Your Brand with User-Generated Content
Key Mobile Gaming Trends and Ad Strategies for 2024
The Power of Creative Testing
CRAFTSMAN+ Launches CTV and DOOH Creative Advertising Solutions
Future-Proof Your Mobile Marketing: Insights from MAU 2024
The Crucial Role of Creatives in Today's Mobile Landscape
How CGI Unlocks Cost Effective Digital Ads
Mastering the Mix: The Power of Paid Ads and Organic Social Media
Craft Class: the Power of Iterative Development at CRAFTSMAN+
Billboards of Tomorrow: How DOOH is Transforming Advertising
Bridging Worlds: The Benefits of Console and PC Game Promotion in Mobile Apps
Unlocking the Power of Play: HTML5 and Video-Based Playable Ads
Game On: Engaging Audiences and Building Brand Loyalty with Gamification
CRAFTSMAN+ Ranks No. 90 on Inc. Magazine’s List of the Southeast Region’s Fastest-Growing Private Companies
Real Voices, Real Impact: UGC Success Stories in Mobile Gaming
Craftsman+ Announces New VP of Sales to Accelerate Growth & Build Momentum for Creative Ad Platform Leader
CRAFTSMAN+ Launches CANVAS: A Game-Changer in Ad Creative Automation
UNLOCKING WINNING CREATIVES WITH AB TESTING
Best Practices for Creating and Implementing Effective Playable Ads
WHAT TO LOOK FOR IN 2024: CRAFTSMAN+ PREDICTS
WHY GAMING APPEALS TO OUR PSYCHOLOGY
PLAYABLE ADS: WHAT ARE THEY AND WHY THEY MATTER
CRAFTSMAN+ Bolsters Team in Q4 with the Appointment of President, Director of Customer Success, and Director of FP&A
The Future of Ad Creatives: How AI and AR Are Changing the Marketing Landscape
WHAT IS TIME TO INSTALL AND HOW IT CAN HELP TO OPTIMIZE YOUR ADVERTISING CREATIVE STRATEGY?
OPTIMIZE YOUR CREATIVE PROCESS WITH CRAFTSMAN+ BEST PRACTICES
HOW TO WIN WITH PLAYABLES
The Advantages of an Integrated Playable Ad Platform
Interactive Advertising Redefined: How Playable Ads Benefit Brands
FROM SELFIE TO SALES: THE SURPRISING IMPACT OF UGC ON CONSUMER BEHAVIOR
Unlock the Power of UGC and Playable Ads: The Ultimate Combination
5 Creative Ways Travel Apps Can Drive User Engagement
Top App Store Optimization Best Practices for 2023
5 Ways In-House Playable Tech Can Boost Your App Strategy
WHY REWARDED VIDEO IS THE NEXT WAY TO ADVERTISE
7 Tips for Building Winning Playable Ads
The Rise of User-Generated Content (UGC): Top Trends and Insights
